Frequently Asked Questions

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Davis + Harper helps organizations connect brand and business strategy to unlock purposeful growth. We work at the intersection of strategy and creativity — defining what a brand stands for, how it’s experienced, and how it drives business value. Our work includes brand creation, evolution, and rebranding, as well as messaging frameworks and go-to-market playbooks that turn complexity into clarity. 

Brand strategy defines what your organization stands for — its purpose, positioning, and promise — while marketing strategy defines how you communicate and deliver that story to the market. At Davis + Harper, we ensure the two work in lockstep so every marketing effort builds long-term brand value, not just short-term results.

The right time is when your business needs clarity — when you’re ready to define what you stand for, how you’re different, and how to communicate it consistently. That could be pre-launch, post-funding, or after early traction when you’re ready to scale. 

It’s time to rebrand when your brand no longer reflects your business strategy, audience, or ambition. That could mean your company has grown, diversified, or outgrown its original story. We help organizations assess whether they need a full rebrand or a thoughtful evolution — aligning identity, messaging, and experience with where the business is headed next. 

Scope of work varies from client to client, but every engagement begins with listening. We start with a complimentary discovery call to understand the business context, challenges, and goals behind the brand. From there, we define the right strategy to align brand and business priorities, then bring it to life through creative systems your team can own and scale. Our process is collaborative, customized, and designed to meet each organization where it is. 

With over 20 years of experience leading an agency, working within in-house creative teams, and serving on the client side, I understand what internal teams need to make a brand work day to day. Our deliverables are built for real-world use — from messaging frameworks to creative playbooks that help teams execute consistently. We often provide internal launch support, training, and ongoing advisory to ensure your brand is activated, not just delivered. 

The discovery call is our initial complimentary conversation — a chance to understand your goals, challenges, and where you may need clarity or alignment. From there, we outline a recommended approach, timeline, and estimated investment. Once there’s alignment on both sides, we finalize the scope and proposal, then begin the work together. 

Every engagement is tailored to fit your goals, priorities, and level of complexity. I take a consultative approach to ensure the work delivers meaningful value — clarity, consistency, and long-term impact. Once we’ve discussed your needs, I’ll outline clear options with scope and investment details so you can make an informed decision with confidence. 

Timelines vary by scope. Check out How We Work for more detail on process, phases, and typical timelines. 

We partner with founders, marketing leaders, and executive teams across growth-stage startups, multi-brand enterprises, and mission-driven organizations. We tailor our approach to fit your goals and internal structure. 

Both. We partner with early-stage organizations building a brand from the ground up and established companies looking to evolve or scale. What matters most is a shared commitment to clarity, collaboration, and purposeful growth. 

We’re intentionally brand-agnostic. While our experience spans luxury, consumer, healthcare, tech, and education sectors, our process applies to any organization ready to clarify its brand and align it with business strategy. The through line is complexity — and our role is to bring clarity. 

Absolutely. Davis + Harper is based in Florida and serves clients nationwide. Most projects are run virtually, with optional in-person workshops or brand sessions as needed. Our work is designed to meet you where you are — whether your team is local or distributed.