it's about clarity + direction

For leaders and lean marketing teams.

Who want alignment before investing further in marketing, hiring, or scale.

Who are navigating growth, change, or complexity.

Who want alignment before investing further in marketing, hiring, or scale.

Who are navigating growth, change, or complexity.

Who want alignment before investing further in marketing, hiring, or scale.

Most leaders don’t arrive at this work because something is broken.

They arrive because something isn’t adding up.

Time, money, and talent are invested in growth. Some things are working.

Others clearly aren’t. Decisions keep looping. Messaging shifts depending on the room.

Effort is high, but returns feel inconsistent.

That’s usually the moment the realization hits: the issue isn’t execution.

It’s what the execution is being built on.

Some leaders name it quickly. Others feel it long before they have language for it.

You Know It’s a Brand Moment

You’re Feeling the Cost of Avoiding It

You’re at a point where defining, refining, or evolving the brand feels unavoidable.

Maybe you’re launching something new. Maybe the business has outgrown its original story. Maybe the brand still “works,” just not in the way the business now needs it to.

You understand that brand is a strategic asset, not a creative layer, and you don’t want to keep building on assumptions.

You’re looking for clarity before you scale further. Because you’ve seen what happens when growth outpaces direction.

You’re Feeling the Cost of Avoiding It

You didn’t set out to ignore brand. You just kept moving.

You’ve been executing. Hiring. Launching. Investing. Some of it lands. Some of it doesn’t. Teams are working hard, but alignment feels fragile. Marketing exists, but it keeps having to re-explain.

You may not be calling this a brand problem.

But you can feel the cost of not having a shared point of view.

The rework. The second-guessing. The missed opportunities. The sense that effort isn’t stacking the way it should, and that you're leaving money on the table.

Clarity work is not a fit for every situation

And that’s by design.

This probably isn’t the right fit if you:

Want tactics, deliverables, or a quick refresh without stepping back first
Are looking for someone to “make it look better” without clarifying what it needs to say
Want execution support, but don’t have time or willingness for leadership alignment
Need immediate output, but aren’t ready to slow down long enough to get clear
Are still in early ideation without real proof points or market signal
Aren’t in a position to invest in senior strategy work right now
Don’t have a clear decision-maker involved, or can’t commit to acting on the work without prolonged consensus cycles
Want certainty before committing to decisions (this work requires decisions)
Are hoping brand will solve operational problems that need to be addressed separately

If any of those feel true, it doesn’t mean “not ever.” It usually just means “not yet,” or “not this kind of work.”

the shape of the work

Clarity Comes Before Execution

Senior Strategy, When You Need It

This work treats brand as strategic infrastructure, not a creative layer added at the end.

It clarifies what the business is really trying to say, who it is for, and what needs to hold true before more execution continues.

When that clarity is missing:

Marketing and growth efforts end up carrying extra weight
Teams explain instead of amplify
Campaigns reset instead of build
Decisions take longer than they should

When the center is clear, execution becomes simpler, more consistent, and easier to repeat.

Senior Strategy, When You Need It

Davis + Harper works as a senior strategic partner, bringing experienced brand judgment into the business for the specific moment it is needed.

This is especially valuable when:

The expertise doesn’t exist in-house
Hiring full-time feels premature
Leaders want clarity before committing to scale

The goal is to establish clear direction, language, and decision standards your lean team can use with confidence.

Decisions Come Before Outputs

Senior Strategy, When You Need It

Decisions Come Before Outputs

The point of this work is not to create more things. It's to create clarity that guides decisions.

Together, we make the defining calls around:

Positioning
Priorities
What the brand will and will not stand for

Outputs exist to support those decisions and make them usable across the organization, not to generate execution or marketing assets.

You walk away with clear direction your team can apply across messaging, creative, marketing, and growth without constant interpretation.

Reduce Costly Risk

Focused, Short-Term Engagements

Decisions Come Before Outputs

This work reduces the risk of acting before direction is clear.

That risk often shows up as:

Mis-scoped hires
Premature agency relationships
Increased marketing spend that doesn't compound,
Teams working hard in slightly different directions

By establishing clarity, leaders can invest with confidence and avoid putting time, money, and attention behind decisions that will not actually move the business.

What This Work Requires

Focused, Short-Term Engagements

For this work to be effective:

A clear decision-maker is involved
Leadership is willing to make real (sometimes narrowing) choices
There is space to step back before doing more

This is not reactive work.

It is intentional work designed to prevent downstream inefficiency.

Focused, Short-Term Engagements

Most engagements run one to three months, depending on scope.

The goal is not dependency.

Davis + Harper is here for the work that needs to be done at this stage, not as a permanent layer inside the organization.

The output is a durable foundation, so your team has clear direction, marketing execution can build on itself, and the brand holds as the business grows (long after the engagement ends).

palm front illustrating a path from darkness

Clarity Diagnostic

When you want to stop guessing

A focused, senior-level engagement to identify what’s really happening beneath the surface before investing further.

Through a limited set of inputs and a live working session, we:

Separate symptoms from root causes
Clarify what kind of work makes sense next, if any

This is a decision container, not a mini brand build. It does not include execution, messaging systems, or creative direction. The outcome is a clear point of view and a grounded recommendation so you can move forward with confidence.

A starburst illustrating how everything shoudl come from the core.

brandsformation

When clarity needs to be built

A full brand strategy engagement for organizations ready to define, refine, or evolve their brand for what’s next.

We establish the strategic center, narrative system, and expression direction — defining what the brand stands for, how it communicates, and how it should show up — before execution begins. This includes:

Brand Strategy + Positioning
Messaging + Narrative System
Brand Expression Framework
Foundation Visual Identity System
Enablement + Decision Infrastructure
Playbook + Style Guides

This is not campaign work or ongoing marketing support. You walk away with a foundation your team and partners can execute against immediately — so future investment builds instead of resets.

Davis + Harper

Brand Strategy and Creative

it's about clarity + direction

For leaders and lean marketing teams.

Who want alignment before investing further in marketing, hiring, or scale.

Who are navigating growth, change, or complexity.

Who are navigating growth, change, or complexity.

Who want alignment before investing further in marketing, hiring, or scale.

Who are navigating growth, change, or complexity.

Who want alignment before investing further in marketing, hiring, or scale.

Who want alignment before investing further in marketing, hiring, or scale.

Who want alignment before investing further in marketing, hiring, or scale.

Most leaders don’t arrive at this work because something is broken.

You Know It’s a Brand Moment

You’re Feeling the Cost of Avoiding It

You’re Feeling the Cost of Avoiding It

You’re Feeling the Cost of Avoiding It

You’re Feeling the Cost of Avoiding It

You’re Feeling the Cost of Avoiding It

Who This Work is For

Clarity work is not a fit for every situation

This probably isn’t the right fit if you:

Brand Collaborations Include

the shape of the work

Clarity Comes Before Execution

Senior Strategy, When You Need It

Senior Strategy, When You Need It

Senior Strategy, When You Need It

Senior Strategy, When You Need It

Senior Strategy, When You Need It

Decisions Come Before Outputs

Senior Strategy, When You Need It

Decisions Come Before Outputs

Reduce Costly Risk

Focused, Short-Term Engagements

Decisions Come Before Outputs

What This Work Requires

Focused, Short-Term Engagements

Focused, Short-Term Engagements

Focused, Short-Term Engagements

Focused, Short-Term Engagements

Focused, Short-Term Engagements

TESTIMONIALS

Where to Begin

Clarity Diagnostic

brandsformation

let's Talk Through Fit and Timing Together

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