Davis + Harper

For more than 20 years, I've led brand strategy and creative direction across B2B, B2C, and DTC — aesthetics, hospitality, luxury products and services, healthcare, SaaS, and multi-brand portfolios, from early-stage companies to Fortune 500 organizations, agency-side, in-house, and independently.

That breadth used to feel like a liability, like I didn't have a "lane." It turned out to be the opposite: walking into a new industry without assuming I already have the answer is exactly what makes me a sharper strategist and a better creative partner. I ask better questions, spot the pattern faster, and don't default to whatever's already been done in that category.

I've created, launched, and scaled brands, led rebrands and product launches, and built creative teams that deliver. Below is a look at a few examples that work: recent case studies, a commercial I directed, and some conversations about how I think about brand as infrastructure, not decoration.

Open to full-time leadership opportunities in brand strategy and creative leadership.

In Conversation

On Air: Brand as Infrastructure

A conversation on What's the Score (SCORE Orlando / AM 950 The Answer) about the real difference between brand and marketing, why AI can speed up creative work but can't replace the judgment behind it, and what two decades in agencies, Fortune 500, and independent brand work looks like in practice.

Nicole sits down to chat with Bold Journey

On Brand, Burnout, and What Comes Next

A profile on the throughline connecting time inside ad agencies, eleven years inside a Fortune 500 company, and independent advising: the same pattern showing up everywhere, a hospital bed moment that changed how I define intentionality, and why I'm ready to bring that thinking back to a company and a team, not just clients. Read More

Nicole Hagedorn

Brand Strategist and Creative Director

Brand Collaborations

CASE STUDIES

From Strategy to screen

What is an Ode to Small Businesses?

In Conversation

On Air: Brand as Infrastructure

On Brand, Burnout, and What Comes Next

As Featured In

Most companies think brand is about looking good. The reality is that the way a brand is built determines whether it can adapt, grow, and actually drive the business forward.

TESTIMONIALS

Nicole Hagedorn

Brand Strategist and Creative Director

Brand Collaborations

CASE STUDIES

From Strategy to screen

What is an Ode to Small Businesses?

In Conversation

On Air: Brand as Infrastructure

On Brand, Burnout, and What Comes Next

As Featured In

Most companies think brand is about looking good. The reality is that the way a brand is built determines whether it can adapt, grow, and actually drive the business forward.

TESTIMONIALS

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